Digital Trends for 2014

“Every new technology starts by copying the old technology”. Bart De Waele gives his personal opinion on the digital trends for 2014. Be prepared to flip your value chain. Think Digital.

Wait! Before you go…

Choose how you want the latest innovation content delivered to you:

Posted in

Innovation Excellence

NEVER MISS ANOTHER NEWSLETTER!

Categories

LATEST BLOGS

Credit Card Shenanigans

By Braden Kelley | June 16, 2006

It must be great to be in the credit card business in the United States. Demand is relatively inelastic and regulation is lax, so you can charge whatever you want for an interest rate, increase your fees once or twice a year, and make additional money off cash withdrawals and foreign exchange transactions.

Read More

Building an Experience

By Braden Kelley | June 15, 2006

As people become ever more immune to traditional advertising and marketing, branding will become more important. Branding is all about building an emotional connection with customers. Making the decision to follow a strategy focused on building a brand is not without peril, however, as it means that you will have to choose to not do certain things, like pursue a low price strategy.

Read More

No Comments

  1. elaine on October 24, 2013 at 9:54 pm

    I think you’re right on target… but that just makes my brain want to explode.

    Thanks for sharing your ideas!

Leave a Comment