Digital Trends for 2014

“Every new technology starts by copying the old technology”. Bart De Waele gives his personal opinion on the digital trends for 2014. Be prepared to flip your value chain. Think Digital.

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The Evil Downside of Gift Cards

By Braden Kelley | June 21, 2007

This past holiday season I saw probably one too many articles trumpeting the value of gift cards to retailers and how they are a great thing for retailers. My skeptic side starts coming out as I see article after article appear, and I have to start asking “Is the increasing prevalence of gift cards as a holiday gift (primarily Christmas) a good thing for retailers?”

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Why the iPhone will not succeed – Yet

By Braden Kelley | June 20, 2007

The new Apple iPhone is set to launch on June 29, 2007 and the press and investors are making it a darling. Investors have run Apple’s stock price up from about $85 per share before its announcement to $125 per share recently, but the iPhone still will not succeed – at least not yet.

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No Comments

  1. elaine on October 24, 2013 at 9:54 pm

    I think you’re right on target… but that just makes my brain want to explode.

    Thanks for sharing your ideas!

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