BEST OF TED: A Mini Robot Powered by your Phone

Your smartphone may feel like a friend — but a true friend would give you a smile once in a while. At TED2013, Keller Rinaudo demos Romo, the smartphone-powered mini robot who can motor along with you on a walk, slide you a cup of coffee across the table, and react to you with programmable expressions.

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What happened to smart advertising?

By Braden Kelley | July 18, 2007

For a television advertisement to be effective, do you need to lay out everything for the viewer and make it obvious? Or, is an advertisement more memorable if you let the viewer connect the dots themselves? Here are two examples of television advertisements that promote the product in a slightly more intellectual/emotional way that promotes engagement and curiousity:

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Invention versus Innovation

By Braden Kelley | July 17, 2007

Continuous innovation requires that innovation is placed at the center of the organization and that all parts of the organization are changed to support it. To effectively place innovation at the center of the organization, people must know what innovation is, what it looks like in their organization, and how they can contribute. Most people easily confuse invention with innovation, and wrongly chase invention in the name of innovation.

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