Innovative Pioneers in 2012 Year In Review

Check out some of the innovative pioneers and remarkable people, places and 2012 events in Google’s Zeitgeist Year In Review Video. Another remarkable year for curious people…”see you in the sunshine”!

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Dean DeBiaseA serial CEO and innovation speaker, Dean DeBiase is the Chairman and CEO of entertainment.com, co-founder of boardroominnovation.com and Innovation Excellence, and a co-author of The Big Moo.

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Credit Card Shenanigans

By Braden Kelley | June 16, 2006

It must be great to be in the credit card business in the United States. Demand is relatively inelastic and regulation is lax, so you can charge whatever you want for an interest rate, increase your fees once or twice a year, and make additional money off cash withdrawals and foreign exchange transactions.

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Building an Experience

By Braden Kelley | June 15, 2006

As people become ever more immune to traditional advertising and marketing, branding will become more important. Branding is all about building an emotional connection with customers. Making the decision to follow a strategy focused on building a brand is not without peril, however, as it means that you will have to choose to not do certain things, like pursue a low price strategy.

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