Harnessing the Global Talent Pool to Accelerate Innovation

Braden Kelley, co-founder of Innovation Excellence, a global online innovation community and author of “Stoking Your Innovation Bonfire,” explores how organizations can utilize open innovation and crowdsourcing resources as an essential talent management strategy to drive their business in this webinar hosted by Innocentive.

You can engage Braden Kelley to create a webinar or white paper for your audience here.


Build a common language of innovation on your team

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Credit Card Shenanigans

By Braden Kelley | June 16, 2006

It must be great to be in the credit card business in the United States. Demand is relatively inelastic and regulation is lax, so you can charge whatever you want for an interest rate, increase your fees once or twice a year, and make additional money off cash withdrawals and foreign exchange transactions.

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Building an Experience

By Braden Kelley | June 15, 2006

As people become ever more immune to traditional advertising and marketing, branding will become more important. Branding is all about building an emotional connection with customers. Making the decision to follow a strategy focused on building a brand is not without peril, however, as it means that you will have to choose to not do certain things, like pursue a low price strategy.

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