Seth Godin – Why Being Human is the Only Way to Win

Bestselling author Seth Godin describes the fork in the road that every worker and company faces today as we move from an industrial revolution focused economy to an information economy. In this context, are you racing to the bottom or exerting your humanity?

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Credit Card Shenanigans

By Braden Kelley | June 16, 2006

It must be great to be in the credit card business in the United States. Demand is relatively inelastic and regulation is lax, so you can charge whatever you want for an interest rate, increase your fees once or twice a year, and make additional money off cash withdrawals and foreign exchange transactions.

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Building an Experience

By Braden Kelley | June 15, 2006

As people become ever more immune to traditional advertising and marketing, branding will become more important. Branding is all about building an emotional connection with customers. Making the decision to follow a strategy focused on building a brand is not without peril, however, as it means that you will have to choose to not do certain things, like pursue a low price strategy.

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  1. Hazel Wagner on December 12, 2011 at 9:47 pm

    Why do interviewers feel they have to explain so much? They can just ask the open ended question and let the interviewee take it from there. Makes it more open to innovative answers.

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