Seth Godin – Why Being Human is the Only Way to Win

Bestselling author Seth Godin describes the fork in the road that every worker and company faces today as we move from an industrial revolution focused economy to an information economy. In this context, are you racing to the bottom or exerting your humanity?

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The Importance of Packaging

By Braden Kelley | August 2, 2006

Let’s talk about packaging. Packaging can be thought about in many different ways, but if we think purely about the purpose of packaging first, we find the purpose is to: contain the product, communicate product information, …

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Why the World Cup is a Big Deal

By Braden Kelley | June 30, 2006

After living overseas in Germany and England and now coming back to the United States, I have a completely different perspective on Football (or Soccer as we call it in the United States). With the World Cup in full swing, I thought I would tackle the subject of Football and why it is the most popular sport in the world.

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  1. Hazel Wagner on December 12, 2011 at 9:47 pm

    Why do interviewers feel they have to explain so much? They can just ask the open ended question and let the interviewee take it from there. Makes it more open to innovative answers.

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