14 Ways to Describe 3 Levels of Innovation
From continuous improvement, through the development of next generation, to the creation of a new family, there are typically three different levels of innovation, that can be described in many ways depending on what aspect of innovation you want to emphasize. Here are 14 ways.
Please add to the list!
| Description | Level 1 | Level 2 | Level 3 |
| By degree of change | Marginal | Incremental | Radical |
| By scale of newness | New version | New product | New category |
| By business objective | Defend | Grow | Transform |
| By McKinsey | Horizon 1 | Horizon 2 | Horizon 3 |
| By impact on capabilities | Sustain | Stretch | Disrupt |
| By medieval metaphor | Shield | Sword | Spear |
| By nature of uncertainty | Distribution curve | Fail or succeed probability | Unknown unknown |
| By most critical question | How (is it better?) | What (is the new proposition?) | Where (might we find new territories?) |
| By most critical success factor | Execution | Design | Exploration |
| By business case | Pay-back time | NPV (Net Present Value) | Story |
| By ancient Olympics | Stronger | Faster | Higher |
| By Nintendo | any new version | DS | Wii |
| By Apple | MacBook | iPad | iPod/iTunes |
| by car engine | any new combustion engine | Hybrid | Electric |
What other ways can you add to the list?
Don’t miss an article (2,800+) – Subscribe to our RSS feed and join our Innovation Excellence group!
Yann Cramer is an innovation learner, practitioner, sharer, teacher. He’s lived in France, Belgium and the UK, he’s travelled six continents to create development opportunities with customers or suppliers, and run workshops on R&D and Marketing. He writes on www.innovToday.com and on twitter @innovToday.
NEVER MISS ANOTHER NEWSLETTER!
LATEST BLOGS
Credit Card Shenanigans
It must be great to be in the credit card business in the United States. Demand is relatively inelastic and regulation is lax, so you can charge whatever you want for an interest rate, increase your fees once or twice a year, and make additional money off cash withdrawals and foreign exchange transactions.
Read More
Building an Experience
As people become ever more immune to traditional advertising and marketing, branding will become more important. Branding is all about building an emotional connection with customers. Making the decision to follow a strategy focused on building a brand is not without peril, however, as it means that you will have to choose to not do certain things, like pursue a low price strategy.
Read More- « Previous
- 1
- …
- 4,132
- 4,133
- 4,134
No Comments
Leave a Comment
Innovate on paper
Innovate on real life
Transform real life