Will the iPhone Come to T-Mobile?
If Apple and AT&T were suddenly required to sell unlocked iPhones next to phones with contracts, there would be a natural expansion in the demand for iPhones and an increase in the competition for subscribers. The same would be true for all other new phones and mobile service in general. This effect would be amplified if making switching easier was required as the legions of people with phones no longer under contract finally felt like they had a choice other than giving up the phone that they’re comfortable with.
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Braden Kelley is a Social Business Architect and the author of Stoking Your Innovation Bonfire from John Wiley & Sons. Braden is also a popular innovation speaker and trainer, and advises companies on embedding innovation across the organization and how to attract and engage customers, partners, and employees.
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