Disruptor League

Innovation

The Predictable Recipe Of Branding

From an interview/podcast I just made with the great Chiara Covone on Marketing & Branding. Great discussion. Today we are going to talk about brands, brands from today and tomorrow. You worked with many well known brands over the years, in very different industries. What do you think all successful brands have in common? I …

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Seeing The Future

Marketing. We will see a decline of traditional media, and a concentration and digitization of advertising. Consumers will be sourcing their info and ‘cool’ online, via very few, integrated and global platforms. Marketing needs to adjust to this behavioral shift. All of this needs to be orchestrated centrally, with a strong set of corporate positions and a …

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Experimenting 100 innovative solutions over 20 countries in Africa

Experimenting 100 innovative solutions over 20 countries in Africa twice a year: that’s the process we describe in this compelling interview with David L. Ross, Innovation teacher at Carnegie Mellon University, about corporate open innovation in Africa, initially published in Disrupt Africa. David Ross teaches innovation, entrepreneurship, and investment at Carnegie Mellon University Africa, and …

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Timing of innovation is key for success

Timing of Innovation – Getting the Odds on Your Side

When it comes to innovation, there are countless ways things might go wrong. However, one of the most prevalent ones is incorrect timing. If you manage to get the timing just right, your innovations will obviously benefit from huge tailwinds when entire industries are transitioning from the old to the new with you riding at …

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We Need To Start Investing In Resilience

In 1964, as the financial revolution was gathering steam, an MIT economist named Paul Cootner published a collection of essays called The Random Character of Stock Market Prices. Based largely on an obscure dissertation by a forgotten frenchman, it laid the foundations for a new era of financial engineering. Yet among the papers included was …

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We Need To Prepare For Future Crises Like We Prepare For War

In a 2015 TED talk, Bill Gates warned that “if anything kills ten million people in the next few decades, it’s most likely to be a highly infectious virus rather than a war. Not missiles, but microbes.” He went on to point out that we have invested enormous amounts of money in nuclear deterrents, but relatively …

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