Disruptor League

Disruption

The Predictable Recipe Of Branding

From an interview/podcast I just made with the great Chiara Covone on Marketing & Branding. Great discussion. Today we are going to talk about brands, brands from today and tomorrow. You worked with many well known brands over the years, in very different industries. What do you think all successful brands have in common? I …

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Seeing The Future

Marketing. We will see a decline of traditional media, and a concentration and digitization of advertising. Consumers will be sourcing their info and ‘cool’ online, via very few, integrated and global platforms. Marketing needs to adjust to this behavioral shift. All of this needs to be orchestrated centrally, with a strong set of corporate positions and a …

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Centvingsept by Pixelis: a place for creativity, and branding for good

Fanny Desbois is Communication Director, and Madame l’Ambassadeur of le centvingsept by Pixelis, an organic and open place to the world: it hosts strong projects within Pixelis eco-system. It is a place of sharing, openness, learning and curiosity. Change-makers for good (aiming at positive impact) from all over the world are invited to shake up practices, …

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Timing of innovation is key for success

Timing of Innovation – Getting the Odds on Your Side

When it comes to innovation, there are countless ways things might go wrong. However, one of the most prevalent ones is incorrect timing. If you manage to get the timing just right, your innovations will obviously benefit from huge tailwinds when entire industries are transitioning from the old to the new with you riding at …

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Disruptor League - upBoard Consulting Industry during Covid-19

How Consulting Will Likely Change Because of the Pandemic

The consulting industry was already being disrupted before the coronavirus. Now the disruption is accelerating. If you work with consultants or have your own consultancy, take note: Things are changing, fast. Right around the corner are threats or opportunities, depending on how you respond. I’ve already written about how the management-consulting industry is being disrupted by various trends like emerging technologies, the commodification …

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Disruptor League Get Out Of The Gender Ghetto

Get Out of the Gender Ghetto

By Federica D’Armento and Aleksandra Orman-Lorenz It’s the year 2277, and women have finally achieved equal pay at work. This is not the apocalyptic ending of a Hollywood movie. This may be the reality in 257 years. This is actually what the World Economic Forum’s Global Gender Gap Report 2020 says: men and women will …

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