Prototyping comes in two flavours: The first provides a way to validate and perfect a concept whilst winning stakeholder. The second creates a train wreck that stops great ideas in their tracks, alienates decision makers and makes you generally unpopular. In this blog I lay bare my most spectacular prototyping failure to show how misinterpreting the reason for prototyping leads to disaster.

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We’re constantly told that everybody has the ability to be creative. When looking for innovative approaches to business problem solving approaches tend to have two distinct halves: Stimulating creativity and Addressing the issue. The creativity stimulated in part one does not alway get carried into part two. So, what can we do to assure that there’s no creativity chasm between the two elements?

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