Posts by Rob Toledo
Consumers Want Brands to be Friendly and Personable
Without much choice in the matter, consumers pretty much had to take whatever messaging they got. Super Bowl commercials aside, that day is pretty much gone. In short, conusmers want to be active rather than passive consumers of the branding to which they’re subject.
Read MoreHow to Market Your Partnerships
Business partnerships are everywhere. The supermarket branded credit card or perhaps the great insurance deal being offered with your new car. These days companies often find it challenging to stand out in an increasingly crowded and sophisticated global marketplace.
Read MoreYour Ultimate Website Design Challenge
Landing pages could be describes as the ultimate web design challenge. This is a bold claim, but just think about this…
Read MoreThe Psychology of Color In Your Brand
What color is your brand? Logo? Website? How much time did you spend thinking before you committed it to a specific color? Each color triggers certain emotional and psychological reactions, so colors you use in your branding efforts should be carefully considered.
Read MoreAnalyzing the Data Your Customers Provide
Big Data can tell us some important facts about what is and isn’t working – if we’re willing to listen, it can allow us to change the game.
Read MoreGiving Potential Customers the Information They Want
To really develop a killer content strategy and grow that bottom line (which is really all that content marketing is about), it’s important to take the time both to really get to know your potential customer and to get creative in your approach for capturing those eyes.
Read MoreWhen Do People Care About Privacy?
Privacy: In the tech world, it’s the little-big issue that could. You’ve heard all of the arguments before. With few paid subscription models, it’s difficult to monetize the internet without sacrificing some privacy to advertisers, and even those with paid models would scarcely pass up the chance to harvest and benefit from user data.
Read MoreInnovative Data – Numbers Telling a BIG Story
Whether it’s David McCandless waxing eloquent on the TED stage, the NY Times ushering in the age of big data, or new startups racing to carve out a niche in the field, big data is just about everywhere these days. And while big data is being hailed as a potential driver for a better kind of innovation, there’s just a little problem: big data is BIG.
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