Posts by Paul Williams
The Strategy of Experience
“Experience†isn’t one single thing… It’s a combination of qualities. This is what allows companies – when something may go wrong with one aspect – that the entire experience isn’t ruined.
Read MoreFaux Goodness And EcoSploitation
“What a scam!†I thought, while drying off with the hotel towel. I reached over and read the card the hotel left in the basket among the soaps and mini-shampoo bottles. It explained how they care about our world and that by reusing my towel again and not changing the sheets everyday “together we can…
Read MoreCreativity Is More Practice Than Magic
As problem solvers our role is to support companies, clients, and customers by solving their business problems. We’re asked to help drive sales, increase traffic, and build community. These challenges, and others, are solved through our ability to combine ideas in new and meaningful ways. That’s creativity. Creativity is sparked by our imagination. Unfortunately, most…
Read MoreNow is the Time You're Waiting For
Many of us have been waiting for the right moment. The right moment to… ask the boss for a raise; find a job that’s more satisfying; pitch your new product idea; propose; start writing your book; launch your own blog; suggest that better way of doing things. So we wait. We wait until the time…
Read MoreThe Power of the Coin Flip
While it may be a nice way to choose who gets the last cupcake or which side of the field your team starts on, the coin flip can seem like a pretty flimsy way to make important decisions. But, what do you do when you’ve gathered all the possible data and know all the possible…
Read MoreEffective Innovation Meetings
Seven People Who Need to be Involved in Your Meetings by Paul Williams Meetings. We have too many of them. Many Most aren’t productive. They are a necessary evil. But they don’t necessarily have to be evil… There are all sorts of strategies when hosting meetings. If you keep them small, you’ll encounter less resistance…
Read More13 Great Creative Meeting Places
You have to love when someone “makes your case†– that is – says or supports something you believe in as well. A recent post by Seth Godin makes the case that space matters. This supports what I call the 3Ps of brainstorming and strategy meetings: people, process, and place. The most successful and productive…
Read MoreUtilize Trend Research to Stay Ahead Of Your Competition
In business we find ourselves in one of three positions: Behind With Ahead of At a minimum, we hope to be with and strive to be ahead of. This applies to sales, competition, innovation, employee engagement, etc… One way to help you stay ahead of is to monitor and apply emerging trends. Knowing and understanding…
Read More10 Steps to Successful Brainstorming
Circa 1957 by Paul Williams I found these great brainstorming tips in the June 1957 issue of The Rotarian magazine via Google Books. The original article was entitled: “Got A Problem? Brainstorm It!†by Lyman Judson. It is no surprise that what we read about in 1957 is what practice today. As Judson’s article points…
Read MoreBoring Meetings – Boring Innovations
There is something seriously wrong with the way we rent meeting space. Does anyone else notice it? Problem No. 1 – We don’t care where we meet. Standard practice for an off-site meeting is to pick a city then ask the admin or specialist to ring up a few hotels to book rooms for the…
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