Many companies have a huge gap between their culture and strategy — a problem that only gets bigger in larger companies, especially when they are in transition. Management at all of these companies have a common reflex: Scream louder about goals and policies as the gap between culture and strategy widens.

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Who is responsible for Social Collaboration? The entire workforce is responsible. But who leads them? A workforce might need a spark to enlighten the company. Who is responsible for creating a social and technical foundation? In my opinion that can only be the CHRO or the chief PEOPLE officer.

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