People have fundamental desires for acknowledgement, status, achievement, reward, altruism and competition. By wrapping the appropriate set of game mechanics around your idea scheme you can create an experience that boosts engagement and participation.

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We’d love to think that people share ideas out of altruism and some will, but it is naive to assume that this will fuel interest in ideas and innovation over the long term. The reality is that different people will see different motivations.

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