This is the third of several ‘Innovation Perspectives‘ articles we will publish this week from multiple authors to get different perspectives on ‘How should firms identify innovation opportunities and predict market potential at very early stages and in new areas (“green fields”) and ambiguous environments?’. Here is the next perspective in the series: Where the…

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This is the seventh of several ‘Innovation Perspectives‘ articles we will publish this week from multiple authors to get different perspectives on ‘What are three specific actions that a non-innovative company can take to become more innovative?’. Here is the next perspective in the series: by Mark Prus Not Innovative? No Problem. Just Apply The…

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This is the third of several ‘Innovation Perspectives‘ articles we will publish this week from multiple authors to get different perspectives on ‘How should firms collaborate with customers and/or value chain partners to co-create new products and services?’. Here is the next perspective in the series: by Mark Prus Collaborating With Your Consumers for Innovation……

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Lessons in Insights & Innovation From Anti Monkey Butt Powder by Mark Prus I am a professional name developer, and I like to gather opinions about product names. Earlier this year I posted a Twitter Poll to gather opinions on Anti Monkey Butt Powder… Good Name or Bad Name? The results indicated that about 70%…

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Which Is Better? A recent article in The New York Times discussed the innovation process at Apple. Clearly the process begins and ends with Steve Jobs. And clearly Mr. Jobs is a creative genius. He also has a lot of help with top notch design engineers. As a result, Apple is perceived as one of…

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