We marketers have all heard the jokes about how half our marketing is working—but we never know which half… That’s a message I really like, actually. We need to hear it from time to time, because—let’s be honest—there remains some truth to it. When online marketing came on the scene, it seemed as if all…

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Back in the days of analog marketing execution, we marketers spent more time with the “softer” side of business insights. A lot has changed. We work at an accelerated pace, and we rely on data more than ever—rightfully so. But perhaps…

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