In just about every avenue for collecting data, Apple has been beaten. And because, in the era of machine learning, data relentlessly increases the gap between the winners and losers, it’s hard to see how Apple can catch up to Alphabet, Amazon, Microsoft and Facebook.

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A lot of CEOs have this idea that they want to publish a book. And that can be OK. But there are some problems with books. For one, as an economic model, they make Soviet five-year plans look good.

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USA Today’s Tech Columnist, Kevin Maney has been working on establishing a new kind of “branded journalism” — putting together good journalism with corporate branding in a way that helps both thrive. Without compromising either.

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