Posts by Jane Stevenson and Bilal Kaafarani
Four Types of Innovation – part 4
Obsolescence is something every company should fear. Operational
Innovation is more about the how of business than the
what. Being efficient, up-to-date, and innovative in your processes,
operations, and relationships is every bit as important
as having a killer product or service. Every company and 100
percent of its workforce should be engaged in Operational Innovation
at all times.
Four Types of Innovation – part 3
“Marketplace Innovation is about building or expanding new markets. Living in the realm of features, benefits and sales, Marketplace Innovation is all about devising ways to reach and delight the customer in engaging ways. By coming up with unique modifications for products, services and delivery methods, its aim is to have a positive impact on people’s lives.â€
Read MoreFour Types of Innovation – part 2
Category Innovation is an equal mix of risk and opportunity. Although stemming from successful Transformational Innovations like the light bulb, the Internet, or mobile payments, the application or the customer segment addressed by Category Innovation is new.
Read MoreFour Types of Innovation – part 1
Transformational Innovation is the granddaddy of innovation. It comes along rarely and is so big and powerful that others continue to build on it for generations to come.
Read MoreThe 3 Essential Elements of Innovation
To be a true innovation, a product, service, or company has to have three essential elements: it has to be unique, it has to be valuable, and it has to be worthy of exchange.
Read MoreInnovation is the Leading Imperative
Over the past few years, powerful icons of business success have been brought to their knees or buried, making survival seem like success. However, survival just won’t cut it anymore. Productivity has been the star of the economics show, but it will move to a supporting role. This is largely because “productivity is about fixing the past, and innovation is about creating the futureâ€.
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