Disruptive innovation is a good thing, but disruption to the innovation process is not. Our research shows that innovation communication breakdowns lead to significant disruption in the innovation process – yet this is an entirely avoidable situation. This article is the third of a three-part series exploring some of the findings from the latest IX Research report, “The Role of Communication in Successful Innovation.”

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Is a common innovation language really that important? Our research indicates that it is: 2 out of 3 innovation practitioners has experienced difficulty communicating about innovation in the past year, and for those that do, these breakdowns occur on a regular basis. This article is the second of a three-part series exploring some of the findings from the latest IX Research report, “The Role of Communication in Successful Innovation.”

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Innovation has emerged as the latest ubiquitous buzzword within business, but its meaning has become less clear. And that’s a problem. Why? Because in order for companies to develop a culture of innovation, the people involved in innovation (from the practitioners to the executives to the broader employee base) must be able to communicate effectively about innovation — and they aren’t.

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Douglas S. Williams, LeAnna J. Carey, and Kevin Riley have published a free eBook entitled, “The Power of Co-Creation in Healthcare Innovation,” which serves as a conversation starter about the ailing healthcare industry and how co-creation amongst key stakeholders can lead to its transformation. The eBook includes exclusive healthcare practitioner survey data as well as a mini-case study about how the authors co-created modelH, the business model canvas for healthcare.

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Co-creation is like the wild wild west: Opportunties abound, and there are few rules for what you can and can’t do. Arm yourself with the IX Research report “Success Practices in Co-Creation” to reduce internal uncertainty with co-creation, improve the likelihood of achieving co-creation success, and take advantage of the co-creation enablement ecosystem that is maturing around us.

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Your business is unsustainable in its present form. It doesn’t matter what you make, or sell, or offer. If you continue to embrace “business as usual,” you are doomed. That was Alexander Osterwalder’s message for his keynote at the Front End of Innovation conference in Boston.

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IX Research is the newly-launched research arm of Innovation Excellence. Our goal is to provide Innovation Executives, Innovation Practitioners, and Innovation Vendors with the data, insights, and analysis needed to succeed in the new world order of innovation. IX Research reports are independent, inspirational, actionable, and accessible, and a subscription is $300 per person per year.

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