Posts by Dean DeBiase
Search And You Shall Find – Innovation
Among all the clamor for rich media, lead gen, video on demand, apps and the like, the engine that drives the digital economy is – and for the foreseeable future will continue to be – paid search. It’s not even close.
Read MoreTV Innovation Better Come Soon
Earlier this week, as anticipation for Cyber Monday reached a fever pitch, some interesting bits of news largely escaped notice. First was the speculation that Microsoft’s Kinect motion and voice control systems might be integrated into TVs.
Read MoreThe Most Innovative Company?
An amazing prediction was made this week by a professor of marketing at NYU and head of investment firm Firebrand Partners, Scott Galloway. Speaking at the American Magazine Conference in New York (and as reported by The New York Post) Galloway said that within two years, Facebook will become the most valuable company in the world.
Read MoreMobile Media vs. Portable Media
New data from Google this week shows that tablet usage spikes at night. The implication is that we tend to use tablets out of the work environment when they can be enjoyed in conjunction with TV usage. In fact, as the research suggests, there is much concern about how much attention tablets are diverting away from broadcasts.
Read MoreThe Death of Daily Deals and Digital Coupons?
Editors Note – this is the first in our Industry View series in which we do a deep dive into an emerging industry’s innovation opportunities.
Groupon’s “stutter-step†IPO. A drop in traffic to their site and that of Living Social. Facebook’s abrupt about face in the daily deal segment. Yelp’s downsizing.
These recent events have left many claiming that the best days of the digital coupon are now behind us.
Read MoreAnother Digital Innovator Bows Out
While the tech world considered life AJ (After Jobs), another digital pioneer of no small note also decided to call it a day – Jim Romenesko. Perhaps unknown to most, Romenesko, as The New York Times reports it, “was a blogger before there were blogs.â€Â Working primarily to aggregate news by and for journalists –…
Read More