Posts by Dean DeBiase
Feel Like A Deal?
Research recently released showed that some 14 million wearable tech devices were shipped last year, with the market for these products set to climb to $6 Billion by 2016.
Read MoreWalgreens, Celebrity Apprentice and Combustible Innovation
When Entertainment decided to participate in this season’s Celebrity Apprentice it was because we recognized it as a innovative marketing platform that reached millions of people and enabled a myriad of unique promotional opportunities. We weren’t necessarily looking for a new partner, too.But in the midst of production, there was Walgreens, also participating in the show, and for the same reasons.
Read MoreBehind Closed Doors
It may be time to retire the term “mobile media†and replace it with “personal media.†Because what is happening behind closed doors in homes across American is not so much mobile as, well, personal.
Read MoreWhere's Waldo?
Remember the popular children’s series Where’s Waldo? If some of the more talked about apps emerging from the recently concluded innovators and startup gathering, SXSW, gain traction, that series will be a whimsical relic of the past – and so will many of the concepts that have long ruled advertising.
Read MoreTime To Full Throttle Mobile Bandwidth Innovation
With mobile establishing itself as the dominant digital platform for everything from coupon redemption to more data intensive activities like video downloading, bandwidth limitations and the stress placed upon carrier networks is an issue of concern for the growth of the mobile economy.
Read MoreThe Demographics of Digital Platforms
One of the most interesting aspects of the analysis issued recently by Nielsen company NM Incite on the U.S. Digital Consumer (although the fact that 274 million Americans now have Internet access, up from 132 million in 2000 is pretty interesting) is the fact that a gender divide in digital usage seems to be emerging.
Read MoreChecking In Before Checking Out – Innovation
For those who like to forecast the future, the undeniable reality is that the future – or at least the elements that will form it – is here now. The trick is in identifying those elements and understanding how they will shape innovation ahead.
Read MoreDon't Suffocate The Innovation Economy
Let’s find ways to cultivate the Innovation economy and harness its ability to reproduce the next-generation of technology, services and entrepreneurs–adding value to our overall economy.
Read MoreThe Disruptive Displacement of Innovation
The famed media social scientist Marshall McLuhan maintained that successful media innovations were not only disruptive, changing the order of a broad swath of life, but invariably displaced existing media platforms as well.
Read MoreIt’s About Time
Media and marketing is awash in data and metrics. So much so that it is nearly impossible to productively process and use it all when making decisions.
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