Disruptor League

Julie Anixter

Lessons from the 1977 EPA Standards Manual Kickstarter Campaign

Wen Sagi Haviv, a principal in the New York design firm, Chermayeff Geismar & offered to gift us with 1977 EPA Graphic Standards Manual, designed by the renowned Steff Geissbuhler it started us on an adventure that concluded this week when we met our goal. That means that this beautiful manual will now be available to our backers, and eventually to the public through the work of designers Jesse Reed and Hamish Smythe at Standards Manual. The experience has been eye opening and exhilarating. Here’s what I’ve learned:

Ditkoff: Storytelling @work

Mitch Ditkoff’s new book teaches us why storytelling improves efficacy for whatever it is that we are trying to communicate. It’s simple to do, opens minds, and shifts behavior in a positive way. Here are some reasons why…

Sheila Babnis on How Stories Overcome Innovation Challenges

While creating new products is challenging in any industry, Pharma may be one of the most challenging environments for product innovation because of regulatory, safety and privacy issues. This post dives into the specific storytelling workshops that Sheila Babnis, along led with her team at Roche that were designed to deploy as a strategic tool for leaders.

Sheila Babnis on Co-Creating with Employees and Patients in Drug Trials

Sheila Babnis, head of strategic innovation for product development at Roche, shared, at a conference earlier this year, new ways that her company is working in innovation in drug development; and how empathy and patient-centricity are shaping both drug development and clinical trials. Co-creating with patients is a core pillar of the new way Roche is working and an area of deep focus for Sheila and her team.

Editor’s Pick: Help Launch Derrick Ashong’s World Cup of Hip Hop on IndieGogo

The Editors Pick this week is Derrick Ashong’s Take Back the Mic: World Cup of Hip Hop – a global competition for musically inclined youth and their fans. From Ghana originally, Ashong understands that the most powerful way for global youth to find their own powerful original voices is to (have them) Take Back the Mic. This is an IndieGoGo campaign worth checking out and funding.