Disruptor League

Greg Heist

The Tailwinds of Human-Centered Design in 2020 and Beyond

by Greg Heist, Chief Innovation Officer, Gongos, Inc. “No. I don’t think the Empire had Wookies in mind when they designed it, Chewie.” – Han Solo to Chewbacca about the Tydirium Imperial Shuttle they’re flying While we can forgive the Galactic Empire for not factoring the needs of Wookies into Imperial Shuttles (it was after …

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How Scalable is Your Human-Centered Innovation Strategy?

This blog post was written in concert with my colleague and Senior Director, Business Development, Gongos, Inc. Crystle Uyeda. The adage “if you build it, they will come” is an outdated relic in the world of business. Yet, with the rise of human-centered design, design thinking, and similar frameworks that preach a focus on user …

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Design Thinking and the Customer-Centric Organization

“There’s a reason millions of people try to solve crossword puzzles each day. Amid the well-ordered combat between a puzzler’s mind and the blank boxes waiting to be filled, there is satisfaction along with frustration. Puzzles can be solved; they have answers.” “But a mystery offers no such comfort. It poses a question that has …

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