Disruptor League

Francesco Pagano

Francesco Pagano is a CMO, with 20+ years of experience in FMCG and Fashion, gained between EMEA and the Americas. He is passionate about innovation, brand management, brand communication and international business. He is always up for irresistible product concepts, ultimate communication via integrated campaigns and great Italian food.

And Creativity for All

Creativity is like air: invisible and necessary. Creativity is everybody’s job. It fosters innovation and nurtures talent. How do we create an environment that is conducive of creativity? I will be taking some inspiration from Monty Python’s method. Act I – Bold Ambition: look for a big contradiction to crack. Resolve it exponentially better than …

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Organized Chaos

It’s an oxymoron. It really takes some discipline to disrupt. This is your flow: who, how, what. A one-minute guide to disruption is already disruption per se. This is my formula, in three simple steps. Disrupt the Who. Your first step is to recruit the right people, those who are fit for the challenge. There …

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The Circularity dilemma. If you move, you fail. If you stand still, you fail.

The current Covid-19 situation will not change anything. Let me clarify. The big strategic shifts that Branding needs to embrace are not different vs. the pre Covid-19 era. The must-do is known: be transparent; be circular; be sustainable. Brands have individual and social responsibilities, like all of us do. We please our needs, while respecting …

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