Recently the Seattle Times published an article from the Washington Post highlighting a gas station in Maryland that has made the bold move of turning off its gas pumps and installing electric charging stations in their place. Which got me thinking…
Given that in the early days of automobiles you had to go to the pharmacy and buy gasoline in open containers before an evolution began to curbside gas pumps before finally arriving at the drive thru format we have today, why would it be crazy to think that we are due for the next reinvention of refueling now that electric vehicles are beginning to catch on?
And what might a “gas” station v5.0 look like?
(the first four generations being pharmacy, curbside, drive thru full serve, and self serve)
Given that it takes 15-30 minutes to quickly recharge an electric car, a “gas” station v5.0 may very well end up looking like a Starbucks.
Are people going to want to hang out in their cars while they recharge?
Wouldn’t they rather chill out in a Starbucks sipping on a latte (or a hot chocolate) while they wait for enough juice to keep rolling down the road?
So shouldn’t Starbucks be considering entering the “gas” station business?
Or is the somewhat random growth of electric charging likely to continue?
The answer for me is of course both…
In urban environments I would imagine the trend of a lot of one-off charging stations to continue.
But if I were Starbucks I would look at the interstate highway system and consciously set up Starbucks locations next to gas stations and install electric vehicle charging stations as part of the design. That way you get business from the large number of internal combustion drivers and the small number of electric vehicle drivers now, while those numbers gradually invert over time.
Maybe Starbucks could even do a deal with Tesla Motors like they did with Fred Meyer (a small superstore chain with groceries that is part of the Kroger family). Or maybe Nissan or GM want to get in on the action instead.
What do you think?
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[author image=”https://innovationexcellence.com/wp-content/uploads/2016/07/Braden-Kelley-70.jpg”%5DBraden Kelley is a Director of Design Thinking, Innovation and Transformation at Oracle, and a popular innovation speaker and workshop facilitator. He is the author of two five-star books, Stoking Your Innovation Bonfire and Charting Change, and the creator of a revolutionary new Change Planning Toolkit™. Follow him on Linkedin and Twitter (@innovate).[/author]